Pros & Cons of Social network-related viral marketing

OpenRice is a platform that allows reaching mass audience and those audiences are being targeted, because all of the audiences are want to get or share the information or comment of food or beverage restaurant in OpenRice. Therefore, OpenRice offer a place for all restaurants to target their customers. After that, generate viral marketing in OpenRice is also a cost effective way for every restaurants, because people are allow to share their opinions in OpenRice, if most of the people are generate a positive opinions of that restaurant, some of the media will be awarded and they will interest to promote that restaurant. So, it can save much of the promotional cost.

        In other way, viral marketing can be positive but also negative for a restaurant, it will be a good view for a restaurant, if most of the opinions is positive that shared by the people. However, some experienced customers will feel bad after enjoy their meal and they will share the negative opinion in OpenRice, if there are many people to share the negative opinions, the negative perception of that restaurant will be generate and transferred very fast, and most of the people will believe those negative opinions. Finally, a negative World-of-mouth will be create and it may affect the brand reputation of the restaurant.

OpenRice can generate viral marketing?

Facebook, MySpace and Evite are all great places to launch the viral marketing campaign. In social networking sites, everyone is connected to their friends. Company can create a special event or application that people can share with their friends. Sharing sites such as You Tube are also great places to create an entertaining marketing message that people can forward to or share with their friends.

      

 In Hong Kong, I am sure that, OpenRice is a great place for restaurant to launch the viral marketing campaign. OpenRice is a social platform allowed people or restaurant share the information about the food, beverage, style and quality of the restaurant. Today, Hong Kong people request high quality of food and beverage to fulfill their lifestyle, so that they will search the information through OpenRice, because there are different comments provide for different restaurants and these comments are objective.

      

Moreover, viral marketing can be generated through OpenRice, because people who are registered to be a member of OpenRice, they can enjoy some of the discount for different restaurant, that mean some of the food or beverage companies are offered a chance to add-value to their customers, and they are willing to share the message to the others and generate World-of-mouth.

Social network-related viral marketing

Social network-related viral marketing is one of the methods to generate viral marketing. Nowadays, food companies can influence perceptions about brands, products and suppliers through social networks, because people are willing to share their opinions about the feeling of the restaurant to the others. If the messages provided by companies or people are interesting, people are willing to create World-of-mouth around the internet.

 MySpace, Facebook, Second Life, YouTube, etc. These websites have rocketed to the top of the most visited website list in a very short time and continue to increase in popularity. The great advantage of social networks to marketing is their tendencies to propagate information virally.But social networks are not for everybody, and must be handled with care. The bulk of users on those websites are teens and young adults. And they are web savvy. Trying to take advantage of them with regular marketing techniques will not work, and may even backfire with a negative backlash.