Guerrilla marketing is a powerful tool
One type of viral marketing is guerrilla marketing. Guerrilla marketing is unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places. It intended to get maximum results from minimal resources. The cost is relatively lower than advertising in mass media. It is because guerrilla marketing can be effective in reaching a large number of people rapidly. It is what we call “viral marketing”.
The goal of guerrilla marketing is to create a unique, engagement and thought-provoking concept to generate buzz, and consequently turn viral. This always happens in our daily live such as our food and beverage promotion.
When people see something interesting or get their attention, they may take a picture and share with friends on Facebook. Then, more and more people know and discuss this campaign. This picture becomes a viral which share among friends.
This video introduces some examples of guerrilla marketing.
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