Unlike traditional marketing, viral marketing is mostly free. One of the popular types of viral marketing is “viral video marketing”. It is a process of Internet sharing the video clip through video sharing sites, social media, e-mail and between the mobile phone by Bluetooth or MMS.
To be "viral", the video needs to be appealing to the audiences, and it is usually unique, funny, witty and humorous. Thus, word-of-mouth can be created and end up viral-like phenomena in viral marketing. As a result, the video clips can generate a buzz on internet and its message can be spread out by a viral technique.
In order to meet the specific objectives such as increasing sales, promoting brand awareness and recognition. There are many restaurants, food or beverage companies created video clips through YouTube, Google video, MySpace and other video sharing sites. Therefore, the videos can achieve widespread distribution electronically.
Viral video marketing is a marketing event that facilitates and encourages people to pass along a video marketing message voluntarily.
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Yes, it can save cost and create word-of-mouth through video clip.
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