I think most of you guys have played Happy Farm which is a Facebook application, so many people have played and addicted to this popular application. Approximately 15 million urban white-collar workers are estimated to spend more than five hours a day on Happy Farm.
Players can grow crops, trade with others, sell produce, and steal from neighbors. The funnest thing for most of players is stealing crops from neighbors. Therefore the players are willing to send invitation to their friends in order to increase their neighbors.
If you are a player of Happy Farm, then are you remember Minute Maid beverage has been occurred in Facebook Happy Farm? That’s true!! Because this was a viral marketing campaign of Minute Maid beverage from Coca Cola Company in Tai Wan, which was cooperated with Facebook Happy Farm.
Players can grow crops, trade with others, sell produce, and steal from neighbors. The funnest thing for most of players is stealing crops from neighbors. Therefore the players are willing to send invitation to their friends in order to increase their neighbors.
If you are a player of Happy Farm, then are you remember Minute Maid beverage has been occurred in Facebook Happy Farm? That’s true!! Because this was a viral marketing campaign of Minute Maid beverage from Coca Cola Company in Tai Wan, which was cooperated with Facebook Happy Farm.
How can it be viral marketing? As I mention before, the players can grow and steal crops from neighbors, so same at this case. The more neighbors they have, the more crops they can steal. They also could use “Minute Maid beverage” as the decoration in Happy Farm. This campaign also offered “Happy Farm coins” as the rewards for the players if they brought the physically Minute Maid beverage.
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