Friday, July 15, 2011

Viral marketing – via email

Viral E-mail Marketing
This article is about viral emails, (also known as a "pass-along email") is a certain kind of email which spread rapidly from person to person. It’s like viruses via emails to infect readers. The contents can include texts, videos, links etc. that related to a company’s business campaign. And try to motivate receiver to take an action by incentives.

The process is relatively simple, an individual receives an email and the contents have value add to them or friends, ultimately receiver would forward the email to their friends. 

The pass-along process repeat and repeat, people do the same, and thus they rapidly spread the email, in a worldwide proportion.
A common commercial application for viral email marketing is the viral advertising campaigns or promotional emails. Receivers take action to forward the email is base on the contents is valuable to themselves.

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