The Pros and Cons of guerrilla marketing

Advantages of guerrilla marketing

In this beverage example, it can catch the attention of passerby because it is a creative idea and match with the environment.  From the company perspective, it can create brand awareness so that increase brand value. This beverage example is easy to remember. Moreover, the idea is relatively low cost and reaches a large number of audience. It is a cost-effective way of viral marketing. This success example can attract new customers and retain existing customers. Therefore, it can increase the sales of this beverage company.

Disadvantages of guerrilla marketing

However, there are some disadvantages of this tactic of viral marketing. The print may be destroyed by competition and create negative comment. In this example, the brand name is small. If people see the photo in Facebook, they may not see the brand name clearly and ignore it.