Wednesday, July 20, 2011

OpenRice can generate viral marketing?

Facebook, MySpace and Evite are all great places to launch the viral marketing campaign. In social networking sites, everyone is connected to their friends. Company can create a special event or application that people can share with their friends. Sharing sites such as You Tube are also great places to create an entertaining marketing message that people can forward to or share with their friends.
      
 In Hong Kong, I am sure that, OpenRice is a great place for restaurant to launch the viral marketing campaign. OpenRice is a social platform allowed people or restaurant share the information about the food, beverage, style and quality of the restaurant. Today, Hong Kong people request high quality of food and beverage to fulfill their lifestyle, so that they will search the information through OpenRice, because there are different comments provide for different restaurants and these comments are objective.
      


Moreover, viral marketing can be generated through OpenRice, because people who are registered to be a member of OpenRice, they can enjoy some of the discount for different restaurant, that mean some of the food or beverage companies are offered a chance to add-value to their customers, and they are willing to share the message to the others and generate World-of-mouth.

1 comment:

  1. Marketing is not always about going viral, there are other important aspects too. For my business, SMS marketing is more essential than going viral or advertising. I use the popular app Slack to send and receive business messages. But some of my clients do not use this platform so I have also had to use the Slack sms services.

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