Good Example of viral marketing Guerrilla Marketing

Happen in our daily life

There is a beverage example of Folgers Coffee. It creates viral effect which called viral marketing. We can see in this picture.

A print of a coffee mug was placed on top of steaming manhole cover in New York City. The holes on the print allow the steam to come out and make it look like a cup of coffee. The wording around the beverage cup says: ‘Hey, City That Never Sleeps. Wake up.” This is one of the best guerilla advertisements ever made. It is a viral marketing which is spread in New York City.

A creative and cost-effective campaign is impossible to be ignored by every passerby. The point here is to focus the attention of the customers on something they are familiar with such as beverage or is a part of their day-to-day environment but in a new and exciting way.


Nowadays, people like taking photo and upload on social media. Many mobile phones have instant upload function. After they sharing, more and more people know what happen and create buzz.