OpenRice is a platform that allows reaching mass audience and those audiences are being targeted, because all of the audiences are want to get or share the information or comment of food or beverage restaurant in OpenRice. Therefore, OpenRice offer a place for all restaurants to target their customers. After that, generate viral marketing in OpenRice is also a cost effective way for every restaurants, because people are allow to share their opinions in OpenRice, if most of the people are generate a positive opinions of that restaurant, some of the media will be awarded and they will interest to promote that restaurant. So, it can save much of the promotional cost.
In other way, viral marketing can be positive but also negative for a restaurant, it will be a good view for a restaurant, if most of the opinions is positive that shared by the people. However, some experienced customers will feel bad after enjoy their meal and they will share the negative opinion in OpenRice, if there are many people to share the negative opinions, the negative perception of that restaurant will be generate and transferred very fast, and most of the people will believe those negative opinions. Finally, a negative World-of-mouth will be create and it may affect the brand reputation of the restaurant.
I strongly believe that you can always defend yourself whenever there's bad words that warrants your reputation. If you have nothing to hide then there is nothing to fear in getting viral.
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