OpenRice can generate viral marketing?

Facebook, MySpace and Evite are all great places to launch the viral marketing campaign. In social networking sites, everyone is connected to their friends. Company can create a special event or application that people can share with their friends. Sharing sites such as You Tube are also great places to create an entertaining marketing message that people can forward to or share with their friends.

      

 In Hong Kong, I am sure that, OpenRice is a great place for restaurant to launch the viral marketing campaign. OpenRice is a social platform allowed people or restaurant share the information about the food, beverage, style and quality of the restaurant. Today, Hong Kong people request high quality of food and beverage to fulfill their lifestyle, so that they will search the information through OpenRice, because there are different comments provide for different restaurants and these comments are objective.

      

Moreover, viral marketing can be generated through OpenRice, because people who are registered to be a member of OpenRice, they can enjoy some of the discount for different restaurant, that mean some of the food or beverage companies are offered a chance to add-value to their customers, and they are willing to share the message to the others and generate World-of-mouth.

Examples Restaurants Using Flash Game Viral

Are there any examples of restaurants using flash game viral by talking here?

Mcdonald's Homepage - With outbond link to Monopoly page
http://www.mcdonalds.com/us/en/monopoly.html

Yes! Flash game viral has been using by a number of businessmen nowadays. So do many restaurant owners, for example,  McDonalds’ is the one of the leader. McDonalds’ introduction of flash game viral had successfully draw public attention in the past few years. One of the games is called “2010 Monopoly Game at McDonalds’”.

Monopoly

The game is available to play in England, Spanish, etc. Owing to the abundant prizes of winning the game, a large numbers of people including those usually eat at McDonalds’ or those who don’t’ to play the game. With the emergence of this game, it successfully cause buzz at the NET world. There are so many Netizen discuss this game on their blogs, forums, or even Facebook. I dare say that this is one of the successful examples of  Flash game viral  used by restaurant owners.

With such a game, many restaurants owners are turning to Flash games as a way of attracting new visitors to their websites, Facebook, getting their visitors to come back more often, and also to encourage them to share the website links with their friends by email and social media.

A Powerful Viral Video Campaign “Kicked out of Pizza Place”

Amazing Viral Video Campaign “Kicked out of Pizza Place”

Pizza Hut had launched a powerful viral video campaign “Kicked out of Pizza Place” by the third party which is called Zadby.

422,000 Viewers
Providing the widely platform for participating of the viewer’s by YouTube and MySpace. Pizza Hut has adopted word-of-mouth and a viral technique, so the total number of view is around 422,000 and lot of comments on YouTube by the viewers.

What the viral video campaign is?

First of all, the video is natural that carried out by two guys and ordered the food delivery of Pizza Hut in other small pizza restaurants. It contains the natural flow with funny acting which seems no script. It also make the viewers doubted that the video campaign made by pizza hut or just for laugh.

Benefits

Since this viral video offering entertainment to viewers, it is a method to remind the customers about Pizza Hut. It entertains the online viewers and promotes their restaurant in selling more and more pizza at the same time.

Good Example of viral marketing Guerrilla Marketing

Happen in our daily life

There is a beverage example of Folgers Coffee. It creates viral effect which called viral marketing. We can see in this picture.

A print of a coffee mug was placed on top of steaming manhole cover in New York City. The holes on the print allow the steam to come out and make it look like a cup of coffee. The wording around the beverage cup says: ‘Hey, City That Never Sleeps. Wake up.” This is one of the best guerilla advertisements ever made. It is a viral marketing which is spread in New York City.

A creative and cost-effective campaign is impossible to be ignored by every passerby. The point here is to focus the attention of the customers on something they are familiar with such as beverage or is a part of their day-to-day environment but in a new and exciting way.


Nowadays, people like taking photo and upload on social media. Many mobile phones have instant upload function. After they sharing, more and more people know what happen and create buzz.

Fan email fire with social forwarding!

Real successful case of applying viral email marketing -

Papa John's Pizza -Pass the Pie

Research shows that consumers are more inclined to open an email from a friend than from a company. Believe that? It’s real. Papa John’s who added 45,000 fans on Facebook just in three days after their viral marketing email campaign. Papa John’s send the email to subscribers, enable them to share special offer to friends and chance to win Pizza for a year. It is a great deal to pass along to through email and social network (Facebook, Twitter)

Through email and social network, what things motivate receivers to pass along the mail and information?
Here are three factors:
1: Incentives

2: Valuable to themselves
3: Trust (friends/peers effect)

You’ve got Mail!
Papa John’s Pizza encourages customer to opt-in email and SMS to receive information and offers. The most commonly used online service in most countries is email. Papa John’s Pizza succeeds by applying e-marketing for business.

Minute Maid beverage occurred in Facebook Happy Farm??

I think most of you guys have played Happy Farm which is a Facebook application, so many people have played and addicted to this popular application. Approximately 15 million urban white-collar workers are estimated to spend more than five hours a day on Happy Farm.


Players can grow crops, trade with others, sell produce, and steal from neighbors. The funnest thing for most of players is stealing crops from neighbors. Therefore the players are willing to send invitation to their friends in order to increase their neighbors.


If you are a player of Happy Farm, then are you remember Minute Maid beverage has been occurred in Facebook Happy Farm? That’s true!! Because this was a viral marketing campaign of Minute Maid beverage from Coca Cola Company in Tai Wan, which was cooperated with Facebook Happy Farm.

How can it be viral marketing? As I mention before, the players can grow and steal crops from neighbors, so same at this case. The more neighbors they have, the more crops they can steal. They also could use “Minute Maid beverage” as the decoration in Happy Farm. This campaign also offered “Happy Farm coins” as the rewards for the players if they brought the physically Minute Maid beverage.

 

Example of Viral Marketing – Pepsi Max:

Example of Viral Marketing – Pepsi Max:

It is a good example of viral marketing of Pepsi Max in the food and beverage industry. The video of Pepsi Max Zero Calories advertisement from Youtube is shown. It includes interesting and creative ideas by showing songs, slogan as ‘No you can, yes I can’ and special powerful effect to attract audience to promote this new product.

Since Pepsi Max and Coca Cola are the direct competitors in food and beverage industry, the sarcasm is putting these two companies in an advertisement to promote Pepsi Max and mock at Coca Cola. Besides, Snoop Dogg is a famous American rapper who performed as Pepsi Max endorser. Since a buzz was created and the audience felt interested for this video, so that’s why it makes people want to pass it on and share with their friends.

People think that it is a very unique and special theme, so that they are willing to tell their friends and pass its messages to others through social media such as Facebook and so on. Word-of-mouth effect can be created and this is a successful viral marketing campaign.

Reference: http://www.youtube.com/wat​ch?v=TnABZM83hqg