Advantages
On the above case “Kicked out of Pizza Place”, it is a creative and funny video clip by two guys. Viral video campaign is mostly free or low cost in viral marketing. The restaurant only needs to record a video and post it on internet in order to save cost for advertising. - Save cost
- Attracting viewers
- Creating buzz & Reminding brand
Disadvantages
- Dilute brand image
However, such acting not only unfair to other small restaurant, but also can damage and dilute brand of Pizza Hut restaurant.
- More competition
Moreover, doing the malevolence or bad behavior in other restaurants may produce negative comments, and some competitors will enhance against the powerful viral video campaign in restaurant industry.